About Credit Union Advantage, a Division of Zeal Credit Union

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Our Story, From Start to Merger

Credit Union (CU) Advantage has been providing financial services to members and their families since 1969. Originally named Providence Hospital Employees Credit Union, our name changed to CU Advantage in 2002 as we widened the scope of our membership to include more communities. To stay in step with technology and new advances in financial solutions, we continually explore options for improvement.

To make this dream a reality, we merged with Zeal Credit Union on January 1, 2025. Named one of “America’s Top Banks and Credit Unions 2025” by Newsweek, Zeal is a Michigan credit union leading with Character, Passion, and Empathy.

CU Advantage, a division of Zeal Credit Union, will continue to flourish during this transition and, through it, we will come out stronger with even more products and services specifically crafted to help you reach your goals. Plus, with 24/7 electronic account access and 12 new branch locations coming soon, we’re making it even easier to bank with us whether you’re getting your very first savings account or applying for your third mortgage. Whatever stage of life you’re in – we’ve got your back.

Our Mission

Here at CU Advantage, a division of Zeal Credit Union, we are committed to providing a range of secure, convenient, and innovative financial services. Alongside charitable giving campaigns and community outreach, our team tirelessly strives to provide you with the tools, education, and help necessary to reach your financial dreams. Bottom line? It’s our goal to provide exceptional service during every interaction, whether that is adding your nephew Billy as a beneficiary to your account, or something a bit more complicated like wiring funds to your Great-Nonna Maria overseas in Italy.

Our Service

We know it’s important to trust your financial institution to provide you with the best options to reach your financial goals in a knowledgeable and compassionate manner. Here's a little peek into how our team is trained to respect you and your account:

  • Recognize: All members will be acknowledged and greeted upon entering.
  • Engage: Actively listen to members’ questions, suggestions, and long-term goals.
  • Smile: Wouldn’t we all rather be greeted with a smile? It’s just plain good customer service.
  • Proactive: We’re actively looking for ways to keep improving products, services, and the member experience as a whole.
  • Exceed Expectations: Small exceptional moments lead to big exceptional experiences and outcomes.
  • Confidence: Our team shows confidence by being Subject Matter Experts in what they do. After all, with knowledge comes confidence.
  • Thanks: We consistently work to show you, the members, our gratitude - thanking you for your membership and making sure to ask what else we can help with.

Our Members

New to credit unions? Here, you’re not a “customer” – you’re a member! Our members are part-owners too, meaning that you have a say in what we do, and how we do it, including voting for the Board of Directors. Learn more about the credit union difference and how to join below.

Learn More and Join Zeal Credit Union

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